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Strategy and Planning Associate Director

Wpromote

This is a Full-time position in Atlanta, GA posted November 21, 2021.

As a Digital Strategist, you will play a leadership role driving digital marketing strategy across a fast paced entertainment vertical.

As a key partner to our Client Services and channel teams, you will develop strategic solutions to our clients’ digital challenges, through both short-term project engagements and longer-term client partnerships. 

**This position is not eligible for immigration sponsorship

You Will Be

• Participating in client strategy sessions to understand key business priorities, marketing targets, performance goals and KPIs

• Leveraging data, tools, market research, and competitive trends to generate strategic insights

• Applying those insights to develop strategic recommendations in the form of client presentations, strategic frameworks, and informed points-of-view 

• Collaborating with creative, media, and technology teams internally, and potentially external partners and agencies, to ensure the viability of ideas and concepts

• Leading research, ideation, and/or brainstorming sessions with internal and agency teams

• Identifying “course corrections” for adjusting strategy based on performance, business or landscape shifts

• Partnering with Business Development and other channel leads to serve as the strategy expert to support new business opportunities

• Reporting to a Planning & Strategy Director

You Must Have

• 5+ years of agency or client-side experience in digital strategy

• A deep understanding of all digital channels (paid search, paid social, SEO, website user experience, content, programmatic, email)

• Excellent written, verbal and presentation communication skills 

• The ability to work both individually and in teams

• The drive to meet and exceed all internal and external deadlines

• A firm understanding of emerging digital trends 

• Degree in Advertising, Marketing, or related field, MBA a plus 

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment.

We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.

As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

 


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