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Southeast Regional Sales Manager – Wine and Spirits

Molson Coors

This is a Full-time position in Atlanta, GA posted November 8, 2021.

In the role of Regional Sales Manager – Wine & Spirits you will be part of the Wine and Spirits Division of MolsonCoors Beverage company.

You will be responsible for Molson Coors Wine & Spirits portfolio performance in the region (distribution, volume & velocity).

Ensuring alignment on annual goals and plan between W&S and RVP, GMs, RCD and SRLs.

Provide actionable business updates, insights & selling stories for the DSO & regional chain team. 

This position reports to National Sales Manager

The Responsibilities:

-Work with W&S brand, strategy and analytics team to ensure robust Wine & Spirits annual sales plans in the region and full support of our distributors for its flawless execution (providing selling stories, tools and support with retailer sell in throughout the year)
-Lead W&S regional chain sales efforts (large and small formats) in coordination with National Sales Manager and MCBC regional chain sales teams.

-Manage execution of local programming and interaction with MCBC GM and DSE’s to deliver business results.

-Point person for the region ensuring connectivity between the W&S and DSO
-Collaborate with Distributors, Regional MC Teams and MC Distributor Development Team to drive W&S share of mind, portfolio distribution footprint and volume.

-Collaborate with Brand, Insights, Shopper Marketing & Regional teams to strengthen brand presence and velocity on regional and national retailers.

The Other Qualifications:

-Minimum of a bachelors’ degree or Masters’ degree preferred or a minimum of 10 years of progressive sales experience; preferred experience in alcoholic beverages
-Prior experience managing distributors and/or control states
-Preferred experience developing annual and multi-year sales plans
-Prior experience managing distributors & calling on chain accounts
-Preferred experience managing a team
-W&S intrinsic knowledge or passion


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