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Programmatic Associate Director

Wpromote

This is a Full-time position in Atlanta, GA posted November 8, 2021.

We are looking for an Associate Director to help oversee day-to-day operations of a growing programmatic division within the company.

Along with managing a key and enterprise client you will help with the management and development of managers and specialists in the department.

We are seeking an individual ready to install best-practice operations and directly contribute to business development.

You will help grow the presence and knowledge of departmental capacities both within and outside the organization.

The Associate Director is expected to be pivotal in the onboarding of new advertisers and recovering good standing with difficult accounts.

**This position is not eligible for immigration sponsorship

You Will Be

Assisting with new business proposal creation and distribution

Managing client Display, Shopping, Video and retargeting advertising campaigns, including strategy development, project management, report delivery, and client communication

Directly contribute to departmental growth initiatives, the establishment of best practices, and recruitment

Representing the company at relevant industry conferences and networking with partners 

Maintaining knowledge of industry trends as they relate to the programmatic space

Managing technology vendor relationships as well as the implementation and/or integration of those technologies

Creating and managing a portfolio of accounts in DV 360 (formerly DBM) and other engines including campaign creation, trafficking, and optimization

Conducting industry, audience and competitor research

Analyzing campaign results and adjust strategy and budgets accordingly

Communicating with clients regularly to discuss goals and deliver results

Developing strategies across all marketing channels to improve ROI/ROAS and achieve maximum efficiency

Staying apprised of current and new DSP functionality or data products, then successfully deploy on relevant campaigns

Educate and collaborate with other agency services 

Maintaining knowledge of industry trends as they relate to the programmatic space

You Must Have

4-6 years in a hands-on role managing Programmatic campaigns at an agency, FMP/Social Ads API Platform, or DSP

Prior entertainment experience ideal

Knowledge of mobile app install campaigns

Deep knowledge of the Programmatic and SEM industries and the PPC advertising model

Advanced understanding of programmatic buying (DSP) and audience segmentation (DMP).

Advanced experience with ad trafficking (Campaign Manager specific a plus).

Be the company expert on programmatic media buying

Strong expertise and background in digital analytics and/or audience data management platforms (Google Analytics, Omniture, etc.), as well as how to use these tools in paid media campaigns

Excellent verbal and written communication skills

Leadership and initiative to grow a new position/team

Working knowledge of display, video, social and/or DSP partners, and external data or media providers (DV 360, TTD, Data Xu, Media Math, LiveRamp etc.)

Expertise in cross-channel and cross-device tracking, optimization, and attribution

Previous management experience, especially in an agency setting, a plus

General knowledge of search engine optimization (SEO), social advertising, and web usability


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