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Manager | CRM, Analytics, and Digital Media

1440 Multiversity

This is a Contract position in Atlanta, GA posted November 15, 2021.

Job Description 1440 Multiversity is a 501(c)(3) nonprofit philanthropic campus in the California redwoods that aligns with organizations, thought leaders, foundations and individuals who have a similar commitment to the greater good of humanity.

We co-create experiences for those seeking to make a difference in the world, including Rest & Renewal stays, mission-aligned private group retreats, immersive wellness weddings, luminary faculty program workshops, community learning events, and more.

1440 Multiversity a vital organization to the world known for pioneering the art of deep hospitality (“a genuine love for strangers”) starting in our own backyard.

Our mission, goals and culture principles guide our actions in each of the 1440 minutes we are all granted each day.

These fundamental beliefs are shared through a like-heartedness that exudes through all 1440 family members.

Reports to: Senior Director of Marketing Strategy Department: Marketing FLSA: Exempt Status: Full-Time Position Summary The Manager | Customer Relationship Management (CRM), Analytics, and Digital Media is a new position in the 1440 Multiversity Marketing Department responsible for analyzing and owning the digital customer relationship experience; developing and implementing marketing strategies to reach new mission-aligned audiences and drive conversions; and collaborating with team members and stakeholders to amplify the 1440 brand.

This role offers an exciting opportunity for a candidate that is passionate about the customer journey, including reviewing analytics; finding opportunities for growth and executing solutions; monitoring customer actions and conversions; and operating in a dynamic environment that flexes with business and marketing needs.

Reporting to the Senior Director of Marketing Strategy, the Manager | Customer Relationship Management (CRM), Analytics, and Digital Media is a highly collaborative position that will work closely with marketing, programming, and management team members to identify new opportunities through data and trends and provide strategic insight.

The ideal candidate is a self-starter who can jump in and multitask, quickly identifying opportunities for growth and adjustments.

This role’s goal is to help grow overall brand awareness, guest retention, and drive revenue and engagement.

Due to the highly digital nature of this position, 1440 Multiversity may consider a remote candidate for this role.

Accountabilities Responsible for the daily coordination of the Customer Relationship Management (CRM) systems and programs.

Activate Customer Relationship Management (CRM) tools and resources; Customer Relationship Management (CRM) governance consistent use of organization systems.

Lead creative thinking for how to leverage Customer Relationship Management (CRM) for more downstream operational efforts and partner cross-functionally outside the department as needed.

Oversight of analytics reporting and analysis, critical for measuring program impact relative to key performance indicators and best practices.

Act as digital communications lead for database needs and initiatives working with sales, revenue, events, operation, information technology, and vendors.

Provide lead thinking on building and maintaining behavioral-based consumer segments.

Translate marketing into data-driven insights for targeting topline customers segments; requires the ability to translate business data and metrics into reality-based scenarios and approaches.

Lead targeted media strategies with an emphasis on digital to drive engagement at all stages of the consumer/donor lifecycle: Welcome, engagement, cross-sell, retention, and activation.

Drive and implement best practices such as email presentation/media, digital display, video and content media and direct mail deployment, form fulfillment, and database segmentation.

Integral member of the internal media team to help deliver and execute plans across the digital ecosystem; help lead thinking on digital plans and activation and provides executional support on web platforms.

Work with Marketing Team to develop initiatives for the 1440 website and social media channels as part of the larger brand strategy, focused on business conversions while educating and inspiring the audience.

Manage all aspects of the 1440 websites (brand and online learning) in partnership with digital agency partners, including monitoring analytics; building and updating pages; managing digital agency relationship; conducting day-to-day website updates; and troubleshooting.

Create and execute web A/B tests and work with external agencies on optimizations to improve user experience and conversion rates.

Support online content development and digital implementation for the marketing team.

Assist with the creation of paid digital media campaigns in support of larger Customer Relationship Management (CRM) strategy.

Contribute to the creation and execution of highly personalized, multi-channel marketing campaigns that deliver against business goals.

Contribute to the development of transactional, promotional, and informational content strategies that optimize the customer’s lifetime value.

Develop digital marketing strategies to target new mission-aligned audiences and grow the 1440 audience in key revenue centers.

Manage relationship with third-party email service provider, including email segmentation, growth initiatives, and consumer data/activity (currently done through Hubspot).

Develop, build, and deploy 1440 emails in line with marketing strategy, working closely with Strategic Content Creator on copy and imagery (1-2 per week).

Plan and execute ongoing email testing (layout, format, frequency, copy) to continuously improve email performance focused on user engagement driving towards our Key Performance Indicators (KPIs).

Strategize, create, and build new engaging email templates to meet content and business objectives.

Manage the customer journey and find successes, areas of improvement, and opportunities to retarget through digital channels.

Assist in the development of digital advertising content, strategies, and templates.

Create digital assets as needed, including banner ads, email headers, and digital design projects related to the website, emails, and other digital marketing initiatives.

Manage event landing pages and reporting when third-party sites, such as Eventbrite, are utilized for ticket sales.

Assist in the development of internal communication templates for Marketing as well as other 1440 departments as needed.

Meet revenue and growth Key Performance Indicators (KPIs) through Customer Relationship Management (CRM) and digital marketing strategies.

Develop standardized reporting structure and maintain dashboards to report back to all stakeholders at various levels of the organization.

Manage, measure, and optimize existing retention marketing program; push the boundaries of where and how to communicate with a variety of 1440 audiences.

Build out email reporting infrastructures to consistently and efficiently analyze key metrics, and disseminate learnings across the organization.

Create and manage lead generation campaigns.

Support email trigger strategy development and execution.

Partner with internal creative and/or outside agency partners to integrate learnings into content strategy as a means to drive increased engagement.

Work with various marketing technologies to bring campaigns to life.

Other duties as assigned.

Essential Skills and Experience Bachelor’s degree in Marketing or other relevant field.

Minimum 5 years’ experience successfully managing Customer Relationship Management (CRM) systems/initiatives, digital initiatives, customer database management, market research, and project management.

The role requires an influential, proactive, strategic thinker who understands business, brands, and research experience with dynamic hospitality or consumer brands preferred.

Must have a strong understanding of database growth as well as marketing.

Data-driven individual ready to own the marketing relationship with 1440 customers.

Strong knowledge of database fundamentals and database management best practices.

Experience with Salesforce preferred.

Analytical skills are essential, including Microsoft Excel (Datavision a plus) Understanding of guiding governance of database usage.

Detailed experience in project management and communication planning.

Demonstrated ability and understanding of various system integrations.

Advanced working knowledge of email marketing campaign strategy, segmentation strategy, and best practices.

Experience owning campaign calendars and deployment strategies including creating audience segments, scheduling, and delivery/Key Performance Indicator (KPI) optimization Experience developing and implementing robust and innovative data backed A/B testing plan to increase effectiveness within and across channels.

Experience in managing customer databases, including hygiene, auditing for accuracy, and integration of new data elements.

Proven ability to translate analytic data into strategic insights that drive successful marketing programs.

Advanced knowledge of Google Analytics, Search Engine Optimization (SEO), and effective digital advertising strategies.

Advanced working knowledge of custom content management systems and WordPress.

Working knowledge/experience with Hubspot or similar email/Customer Relationship Management (CRM)/marketing automation platforms.

Strong working knowledge of HTML coding and building email templates.

Experience with Adobe Creative Suite, including Photoshop, is required.

Adaptable to work in an open office concept workspace with limited time alone.

Strong verbal and written communication skills.

Meticulous attention to detail.

Ability to multitask, prioritize, and problem-solve; excellent time management skills.

Strong orientation to embrace 1440’s mission, vision, culture principles, and values.

Demonstrated ability to work independently or as part of a team including with vendor/ contractor partners.

Action
– and results-oriented; comfortable in a fast-paced and changing work environment.

A quantitative marketer who can analyze complex data sets to uncover new opportunities and drive efficiencies a cross-functional connector who can collaborate with different business groups to drive key results.

Propensity for customer acquisition with ability to manage the later parts of the customer lifecycle conversion, retention, and loyalty.

Positive attitude and flexibility to interact with employees at all levels.

Must be able to work a flexible schedule to include nights, weekends, and holidays as required.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

AAP/EEO Statement: 1440 Multiversity provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

In addition to federal law requirements, 1440 Multiversity complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

1440 Multiversity expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

Improper interference with the ability of 1440 Multiversity’s employees to perform their job duties may result in discipline up to and including discharge.

If you are interested in applying for employment with 1440 Multiversity and require special assistance to apply for a posted position, please send an email to careers1440.org.


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