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Senior Demand Marketing, ABM

Algolia

This is a Full-time position in Atlanta, GA posted November 29, 2021.

Algolia is part of a cadre of companies that are driving the next generation of software development.

Companies like Algolia, Stripe, Twilio et al are creating composable APIs that make developers’ lives easier; solutions that are better than building from scratch using AWS APIs and better than the old way of having to tweak monolithic SaaS solutions. 

We need your help in telling our story to the world’s largest companies.

The Account Based / Target Account marketing strategist will direct a cross-functional group of stakeholders, colleagues and agency resources to develop the named account growth marketing strategy and programs for our Enterprise and Mid-market business segments.

The ideal candidate will be a creative and experienced marketer with a passion for working with sales to create outbound named account pipeline programs.

You must have a solid understanding of account data, buying units, account planning and sales and marketing ABM principles.

You must thrive in a highly-collaborative, fast paced environment.

YOUR ROLE WILL CONSIST OF:

  • Aligning marketing and sales in establishing account profiles and target personas; develop and maintain a database of named accounts and contacts to ensure campaigns are targeted to the right people
  • Provide ongoing insights on target accounts and contacts within these accounts utilizing tools and resources to provide value to sales
  • Develop and provide ongoing sales communication to ensure alignment, collaboration and appropriate outreach to accounts based on buying stages.
  • Evaluate, select and manage vendors that can contribute to ABM strategies 
  • Create annual and quarterly marketing plans and targets for targeted sales accounts and contacts that focus on new logos and accelerate existing opportunities.
  • Analysis and insights on campaign performance, based on KPIs and data provided by Marketing Operations.

YOU MIGHT BE A FIT IF YOU HAVE:

  • 5+ years working in a high-tech B2B demand generation, ABM, or segment-based marketing role.
  • Sales experience is a plus.
  • Experience developing an account and contact data models. 
  • Solid understanding of demand unit KPIs and measuring account progression.
  • Proficiency in developing tactical plans based on account based intent monitoring.
  • Excellent project management and communication skills.
  • Preference for candidates with experience at our current stage and beyond (over 10,000 customers, $50-300M ARR range, high growth, lots of change and building internal infrastructure).

WE’RE LOOKING FOR SOMEONE WHO CAN LIVE OUR VALUES:

  • GRIT Problem-solving and perseverance capability in an ever-changing and growing environment
  • TRUST Willingness to trust our co-workers and to take ownership 
  • CANDOR Ability to receive and give constructive feedback
  • CARE Genuine care about other team members, our clients and the decisions we make in the company
  • HUMILITY Aptitude for learning from others, putting ego aside

REMOTE STRATEGY:

Algolia’s workplace strategy,  Hybrid Remote , is designed to harness the power of the opportunities that remote work offers both employees and the company, while also providing an engaging in-office experience for the times when an employee is in an office.

Our workplace approach reflects the belief that an employee’s impact, contribution, and output are more important than their physical location.

The majority of employees will be able to choose if, and when, they come into an office on a regular basis.

There will be times when our people are asked to come into an office for “moments that matter:” activities like critical planning meetings and team social gatherings.

Beyond those events, 80% of our workforce may choose the location from where they work in the country in which they were hired.

We have physical offices in San Francisco, NYC, Atlanta, Paris, London, Bucharest, and we will be opening a small office in Austin soon. 

ABOUT US:

Millions of developers around the world use Algolia to unleash the power of search across their digital properties.

They use Algolia because we are API-first.

We unlock incredible flexibility.

We build blazing fast speed into our APIs.

We do this because we know developers want to build cool things and innovate.

Under Armour, Lacoste, Birchbox, Stripe, Slack, Medium, Zendesk and 10,000+ other companies use Algolia to build not just great search, but search that converts at higher rates because of the relevancy.

We help their customers find the right goods, offers, and content really quickly.

So quickly, in fact, that they don’t go anywhere else.

Algolia helps businesses build and optimize the search and discovery experience resulting in significantly enhanced online engagement, increased conversion rates and enriched lifetime value that generates profitable growth.

Today, Algolia powers 1.5 Trillion searches a year – that’s 4 times more than Bing, Yahoo, DuckDuckGo, Baidu and Yandex combined.

Our amazing technology is used by one in eight online users.

Founded in 2012, were backed by $184M in funding from Accel Partners, Alven, DAG Ventures, Founders Circle, Owl Rock Capital, Point Nine Capital, SaaStr Fund, Salesforce Ventures, Storm Ventures and World Innovation Lab.

The team is headquartered in San Francisco with offices in Paris, London, Tokyo, New York, and Atlanta. 

WHO WERE LOOKING FOR:

We’re looking for talented, passionate people to build the world’s best search & discovery technology.

As an ownership-driven company, we seek team members who thrive within an environment based on autonomy and diversity.

Were committed to building an inclusive and diverse workplace.

We care about each other and the world around us, and embrace talented people regardless of their race, age, ancestry, religion, sex, gender identity, sexual orientation, marital status, color, veteran status, disability and socioeconomic background.

READY TO APPLY?

If you share our values and our enthusiasm for building the world’s best search & discovery technology, we’d love to review your application!


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